The Real Saatchis: Masters of Illusion

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

The art of the "pitch" and its role in society, as told by many of the pitch industry's greatest salesmen, including Arnold Morris, Sandy Mason, Lester Morris, Wally Nash and Ed McMahon as well as a look at the Popeil family.

Every year, thousands of commercials are made that never reach our TV screens, deemed too shocking to see. In order to make it onto the screen, they must clear all manner of obstacles, from fussy clients to obsessive regulators and restrictive rights issues. X-Rated takes a look at these outlawed pieces of advertising, revealing the most explicit, controversial and shocking ads never seen. These are ads that break all manner of taboos, from sex, violence, blasphemy, homosexuality, animal cruelty, rapping pensioners, swearing children, suicidal toys and naked athletes to Kylie in her undies on a bucking bronco. Amongst the contributors are advertising executives, producers and censors. The programme also takes a look at the embarrassing world of western celebrities in Japanese ads.

A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety.

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

A documentary about the legendary Japanese filmmaker.

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.

Advertising: Colorful and projected on a large scale. The new era begins at the beginning of the 20th century in Berlin, Munich and Vienna. Lucian Bernhard, Ludwig Hohlwein and Julius Klinger put the products of industrialization in a new light: cars and cigarettes, fashion and cosmetics. The story of the three exceptional graphic artists and how their poster art revolutionized advertising.

From 1996 to 1998, a low-budget TV commercial for Saskatoon’s Great Buffet of China aired relentlessly. Featuring a Caucasian pitchman introducing the phrase “How Chee” and a group of amateur young actors repeating it, the ad became infamous. Some laughed. Others cringed. Many called it the worst commercial ever made. Thirty years later, it still resurfaces—at one point even going viral in China. How Chee! explores the unlikely origins of the ad, the friendship between an immigrant restaurant owner and the professor who tried to help save his business, and the now-adult actors who became locally famous long before going viral was a thing.

Programming the Nation? takes an encompassing look at the history of subliminal messaging in America. According to many authorities, since the late 1950s subliminal content has been tested and delivered through all forms of mass-media including Hollywood filmmakers Alfred Hitchcock and William Friedkin. Even our modern military has been accused of these practices in the "war on terror" against soldiers and civilians both abroad and at home. With eye-opening footage, revealing interviews, humorous anecdotes, and an array of visual effects, the film categorically explores the alleged usage of subliminals in advertising, music, film, television, anti-theft devices, political propaganda, military psychological operations, and advanced weapons development. Director Jeff Warrick makes it his personal mission to determine if these manipulative tactics have succeeded in "programming the nation?" Or, if subliminal messaging belongs in the category of what many consider urban legend.

A documentary on the marketing of pop culture to Teenagers.

You've seen him interview Mikhail Gorbachev, Angelina Jolie, Robbie Williams, Mariah Carey, Brad Pitt, Jane Fonda, Robert De Niro... You know him, but you don't really know him. Everyone has talked about Ardisson without ever getting close to the truth about him. My ambition: to reveal the man behind the costume of "The Man in Black." I thought to myself: if anyone can figure him out, it's me, a journalist and portraitist who has lived with him for 15 years. Who is the private Thierry behind the spectacular Ardisson? What we discover is how much Ardisson's personal history reflects the eras he has lived through, their contradictions, their utopias, their excesses, their violence. Like so many facets of a man and of society at the turn of the century.

This tribute program takes you back into the world of Thierry Ardisson, a particularly creative, provocative, and erudite host and producer. From "Tout le monde en parle" to "Salut les Terriens !", via "Lunettes noires pour nuits blanches", the program retraces his more than 40-year career and his extraordinary journey, featuring cult interviews, testimonials, and archive footage. Numerous guests will pay tribute to him and share their memories and anecdotes on set. Thierry Ardisson, "the man in black," shook up the French audiovisual landscape and left his mark on his era. The program is broadcast on all TV5 Monde channels and on TV5 Québec/Canada.

The story of pioneering women making iconic TV ads that changed the world: from Shake n' Vac and Levi's, to the Flake girl in the bath and the Lynx effect

A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.

Advertising shits in your head. London artists are taking to the streets to reclaim public spaces and challenge passerby's to think differently about everything from capitalism to gender.

Focusing directly on the world of commercial images, Sut Jhally asks some basic questions about the cultural messages emanating from this market-based view of the world: Do our present arrangements deliver what they claim -- happiness and satisfaction? Can we think about our collective as well as our private interests? And, can we think long-term as well as short-term?

Part of a triptych of fashion films edited from Erwin Blumenfeld's original footage by filmmaker Adam Mufti and sound designer Olivier Alary. This film examines the concept of 'Adertising & Layout' in Blumenfeld's motion image work.

Part of a triptych of fashion films edited from Erwin Blumenfeld's original footage by filmmaker Adam Mufti and sound designer Olivier Alary. This film examines the concept of 'Process & Surrealism' in Blumenfeld's motion image work.